Benjamin Black Goldsmiths has just launched a brand new range of contemporary dress jewellery, BRANCHES, designed by 22-year old award-winning jeweller and Artist in Residence, Joel Whitwell.
Joel has been working on the BRANCHES range since he joined our Nelson-based studio and workshop in January.
Continuing on from Joel’s previous exhibition, Infra-thin, which took place in Auckland last year, BRANCHES is inspired by the investigation of the integrity of mass produced jewellery objects.
He says every piece is hand crafted to convey a whimsical uniqueness, so no two are ever the same, however the wood grain pattern is a constant commonality featured throughout.
“My inspiration for the range is based on creating a unique line which cannot be exactly replicated. The wood grain pattern is like a fingerprint, giving every ring, pendant, tie-pin or cuff-link an individual personality.”
BRANCHES by Joel Whitwell is available now at Benjamin Black Goldsmiths – 176 Bridge Street, Nelson, or online at www.benjaminblack.co.nz